Reimagining the luxury retail experience

Challenge
Design two digital products to elevate the in-store experience for both clients and sales advisors across Richemont’s Maisons.

Approach
Field Research: Interviews with boutique staff (Asia, Europe, Americas), audit of existing tools, business alignment with brand stakeholders.

UX/UI Design: Information architecture, wireframes, prototypes, and a scalable design system for both apps.

User Testing: Iterative testing with clients and advisors to refine key features.

Solutions
Experiential App: An immersive interface for clients to explore collections, brand heritage, and personalize pieces.
Clienteling App: A tool for advisors to better prepare appointments and deliver tailored service.

Impact
Improved client engagement, enhanced sales preparation, and a cohesive digital experience across global boutiques.

Bringing the Wine Boutique Experience Online

Challenge
Modernize the Nicolas brand and boost traditional sales through a new e-commerce portal that mirrors in-store expertise and wine advice.

Approach
Strategy & Workshops: Defined business goals and user expectations.

UX Concept: Invented a sensory-driven wine selection tool (sight, smell, taste...) to make choosing wine intuitive and accessible.

Design & Prototyping: Built the IA, key flows, wireframes, and high-fidelity prototypes aligned with the brand’s identity.

Solutions
An immersive digital storefront designed around expert advice and sensory cues.

Seamless experience for home delivery or in-store pickup—encouraging upsell opportunities.

Impact
A more engaging, inclusive, and modern wine-buying experience—bridging tradition and digital innovation.

Empowering pharmacists through playful learning

Challenge
Support pharmacists in better understanding Avène's products and dermatological expertise—through an engaging, mobile-first learning experience.

Approach
Research & Co-Creation: Workshops with business stakeholders and field interviews with pharmacists to identify needs and usage patterns.

Concept & Design: Designed a playful yet credible app combining product education, quizzes, games, training modules, and event access.

UX/UI & Testing: Prototyped and tested with real users to ensure usability and engagement.

Solutions
A gamified training app to improve product knowledge and support sell-out in pharmacies.
Features include product scan, quizzes, e-learning paths, and access to training events.

Impact
Increased engagement among pharmacy staff, better product knowledge, and a stronger connection between brand and frontline teams.

Making Opera accessible to a new generation

Challenge
Break the elitist perception of opera and engage a younger, wider audience through a conversational, interactive experience.

Approach
Strategy & Research: Defined KPIs and audience insights with stakeholders.

UX/UI Design: Created a friendly, gamified chatbot interface tailored for discovery and personalization.

Content & Features: Included videos, artist stories, themed explorations, and knowledge quizzes with rewards.

Development & Analytics: Delivered a scalable chatbot with content tracking and behavior analytics.

Solutions
A conversational assistant to discover the world of opera through themes, formats, and behind-the-scenes content.

Gamified learning journey with personalized recommendations and rewards (e.g., free tickets).

Impact
A fresh, inclusive entry point into opera for younger audiences—driving cultural engagement through digital innovation.

Elevating Pet Nutrition through digital innovation

Challenge
Position Royal Canin as a leader in tailor-made pet nutrition with a premium e-commerce experience and in-store innovation.

Approach
Strategy & Research: Defined KPIs and aligned with business/stakeholder goals across retail channels (brand site, resellers, own stores). Conducted field interviews and ideation workshops.

UX/UI Design: Built the e-commerce structure, flows, and responsive UI aligned with Royal Canin’s premium identity.

Innovation Concept: Designed a proof-of-concept for an AR app to drive engagement and education in-store.

Solutions
A high-end e-commerce platform emphasizing personalized nutrition and brand expertise.

An AR experience to inform and engage customers directly at the point of sale.

Impact
Strengthened brand positioning, improved customer education, and created new business touchpoints across physical and digital ecosystems.

Turning Cooking Inspiration into Conversion

Challenge
Design an e-commerce platform that showcases the Moulinex product range while inspiring everyday cooking—bridging content and commerce.

Approach
Business Workshops: Defined e-commerce goals, key pages, and digital content priorities.

UX/UI Design: Created strategic templates for the homepage, category pages, product detail pages, and a recipe hub (“Cookbook”).

Ecosystem Thinking: Integrated social content, user-generated recipes, and brand services.

Delivery: Collaborated with dev teams to implement within the Salesforce environment.

Solutions
A conversion-driven storefront enhanced with lifestyle content and community inspiration.

Emphasis on accessories, cross-selling, and recipe discovery through an editorial UX.

Impact
Stronger brand engagement, increased online sales, and a seamless blend of utility and inspiration.

Modernizing a Natural Health Brand Online

Challenge

Refresh Arkopharma’s digital presence and elevate key premium ranges like Perles de Peau and Olfae, while supporting e-commerce growth.

Approach

Proof of Concept: Defined business goals, e-commerce priorities, and user expectations.

Content Strategy: Identified key decision-making content—product benefits, natural ingredients, user reviews, and expert advice.

UX/UI Design: Created a clean, trustworthy, and sensorial shopping experience focused on skin and aromatherapy.

Solutions

A modern e-commerce platform combining scientific credibility with wellness aesthetics.

Highlighted flagship ranges with rich content and a smooth product discovery flow.

Impact

Enhanced brand perception, better product storytelling, and improved conversion for high-value natural health products.

Empowering Retail Teams Through Smart Internal Tools

Challenge

Create a cohesive internal ecosystem to boost business performance, inform advisors, and reflect the brand’s retail experience.

Approach

Workshops & KPIs: Defined strategic goals, user needs, and content priorities for both tools.

User Research: Conducted interviews with boutique advisors to shape relevant features and formats.

UX/UI Design: Designed an inspiring digital workplace and a fast-learning mobile app tailored to the pace of retail.

Solutions

Digital Workplace: A brand-aligned internal hub for news, product info, and community sharing.

Learning App: A mobile tool for boutique advisors to quickly learn about new products, promos, and client tips.

Impact

Greater engagement and efficiency among retail teams, unified brand culture across touchpoints, and improved customer-facing expertise.

Helping users take control of their energy

Challenge

Redesign EDF’s customer space to simplify contract management, encourage energy-saving habits, and promote new offers.

Approach

Workshops & KPIs: Aligned with business objectives and user needs through co-creation sessions and content mapping.

UX Strategy: Defined content structure, key user journeys, and performance-driven templates.

UX/UI Design: Built intuitive, responsive interfaces focused on self-service, consumption tracking, and predictive insights.

Solutions

A redesigned customer portal offering clear access to contract info, energy offers, consumption trends, and editorial content (Pulse).

Emphasis on usability, autonomy, and energy efficiency.

Impact

A more user-centric and future-ready digital experience for millions of EDF customers—supporting both satisfaction and sustainability goals.

Unifying a complex brand through scalable design

Challenge

Support Michelin over 6+ years in building a consistent, user-centric digital presence across corporate, country, and product sites.

Approach

Long-term partnership: Framework agreement with cross-team workshops across business areas (agriculture, aviation, bikes, scooters...).

UX strategy: Clarified user needs and product decision journeys (e.g. choosing the right tire by vehicle/use case).

Design system: Defined a global design system and scalable templates, adaptable to international markets.

UX/UI design: Delivered page structures, interfaces, and content hierarchies in close collaboration with comms and innovation teams.

Solutions

A harmonized digital ecosystem covering B2B, B2C, and brand experiences—including Michelin Guide and ViaMichelin apps.

Stronger digital identity, streamlined UX, and support for product innovation narratives.

Impact

A unified, scalable platform supporting Michelin’s global presence and helping users make informed choices across all mobility sectors.

Sharing brand excellence through a premium digital platform

Challenge

Create a central asset portal for Dior’s advertising agencies, enabling secure access to high-quality visuals, videos, and campaigns.

Approach

Workshops & alignment: Defined business needs and workflows for asset distribution.

UX/UI design: Designed a refined, brand-aligned interface that reflects Dior’s luxury codes.

Technical environment: Built on Adobe Experience Manager Assets, ensuring scalability and performance.

Solutions

A secure and elegant platform for accessing and sharing Dior’s media assets worldwide.

UX focused on discoverability, efficiency, and brand consistency.

Impact

Improved collaboration with partners, ensured brand integrity across markets, and delivered a seamless premium experience aligned with Dior’s image.

Crafting a refined digital showcase for a premium clothing brand

Challenge

Design an immersive brand website that reflects the elegance and simplicity of Blanc Bleu’s clothing collections.

Approach

Business workshop: Defined brand positioning, storytelling goals, and visual tone.

UX/UI design: Created a minimalist yet immersive interface with full-screen visuals and fluid navigation to highlight textures, cuts, and style.

Solutions

A visual-first website offering a refined digital experience aligned with the brand’s identity.

Focus on product storytelling, timeless aesthetics, and premium feeling.

Impact

Enhanced online brand perception and created an emotional connection with a style-conscious audience.

Revealing the soul of an icon through digital storytelling

Challenge

Create a digital concept to embody the elegance and heritage of Jaeger-LeCoultre, with a special focus on the Reverso watch.

Approach

Creative direction & UX/UI: Defined a magazine-style format to explore the brand’s craftsmanship, collections, and legacy.

Editorial experience: Designed immersive navigation, cinematic visuals, and narrative rhythm to enhance storytelling.

Solutions

A digital magazine concept blending refinement, heritage, and innovation.

UI inspired by watchmaking precision and timeless aesthetics.

Impact

A bold yet elegant concept to elevate brand storytelling and create emotional engagement with watch lovers and newcomers alike.